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50 Cent’s famous hashtag “Get The Strap” has been catching clicks for quite sometime. Accompanied by Murda, Tekashi and Casanova, Fif is the mastermind behind a robbery of firearms in the video for their new track.

MadeInTYO and A$AP Ferg’s night in Chinatown leads to the barbershop in their new video. Directed by Lonewolf, the clip finds MadeInTYO turning up in the chair while Ferg patiently waits his turn. Don’t sleep.  

After touring the world, & returning to play one of the biggest music festivals in Australia, Splendour In The Grass, African-Australian artist MANU CROOKS has dropped a special collab track “Best Years” with fellow Western Sydney artists B Wise and Lil Spacely. Manu Crooks has consistently made waves internationally over the past twelve months. From […]

Northern Territory-based rapper ​Vic August​ is back with a hot-tempered new trap anthem, ​BANDIT​, featuring common collaborator ​Figuero Jones​. Following the success of August’s ​Glass House 2​​ EP​ released earlier this year via WVS​, the 17-year-old lyricist has bounced back quickly with the audacious, attitude-filled new single, ​BANDIT​. “I don’t f*** with average,”​ is the […]

On August 11, 1973, hip-hop was born at a party thrown by DJ Kool Herc at 1520 Sedgwick Avenue in the Bronx. Forty-five years later, hip-hop is the most ubiquitous cultural entity in America — everyone’s a rapper, everyone wants to be part of The Culture. Although hip-hop has ballooned into a massive, sometimes misused […]

Just as Jay Park has achieved success due to his duality, Jay Park must now suffer for it. There is a bond that forms among Asian American men, applicable to any Asian man that a Westerner might label “Chinese,” accurately or otherwise. It’s a bond over a shared uphill struggle which begins once a yellow […]

From ‘Rap Jam’ to ‘Def Jam: Vendetta’ to ‘Fortnite,’ hip-hop and video games have had a long, intertwined history. The only thought roaring through my head as I unwrapped my copy of Def Jam: Vendetta was how excited I was to watch DMX pound the braids off Ludacris in the wrestling ring. In the game’s […]

Last Friday, exactly one week after the most popular rapper of the decade, Drake, released his most recent №1 album, Scorpion, Future proved why he’s the most consistent rapper of the 2010s by releasing Beast Mode 2, the rapper’s 17th project since 2012 — a catalog that includes six studio albums, two joint projects, and nine mixtapes. […]

Hip-hop — they were the first words on the genre’s first big hit, the Sugarhill Gang’s 1979 song, “Rapper’s Delight.” But at the time no one—not even the young kids who had invented the music, the dances, the rhymes, and the visual art of this burgeoning movement emerging from the Bronx—was calling it that. Hip-hop wasn’t hip-hop […]

15. Kendrick Lamar—Good Kid, M.A.A.D. City (2012) Rapper: Kendrick Lamar Photography: Dan Monick, Paula Oliver, Dwane LaFleur, Danny Smith Art Direction: Kendrick Lamar Good Kid, M.A.A.D. City is about growing up as an ’80s baby on the gang-infested streets of Compton, and the cover brilliantly captures this period of Lamar’s life. In a polaroid, toddler-aged […]


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